Company · Work & Co
Client · Phoebe Philo
Role · Motion Lead
PM · Dever Thomas
Year · 2023
We worked closely with Phoebe Philo and her team to shape the new e-commerce platform. We partnered on concept development, detailed design production, and tech planning for the new website. We focused on creating an image-forward experience, designed for limited quantities.
My primary goal was to create light, adaptive and consistent motion transitions to add a level of refinement and elegance to the experience.
Since the website is built mostly with images I wanted to create a loading experience to highlight the products. A modern-minimal motion behavior that establishes a simple, smooth modular system.