Company · Bluetext
Client · Calling All Optimists, GMAC The Graduate Management Admission Council
Role · Creative Direction, Design & Animation
Year · 2020
A new brand identity for the candidate facing program, that’s talking and reinventing the experience of getting into business school. The redesign evolves Calling All Optimists into a contemporary brand with a friendly and young personality.
I worked with CAO not only for their re-brand, but the whole visual communication elements, including website and animation style.
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