Company · Work & Co
Client · Harley Davidson
Role · Motion Lead
Design · August Tang
PM · Aleks Gryzcon
Year · 2023
Harley Davidson launched a design-forward e-commerce experience to showcase specialty tech-wear, vintage, and high fashion apparel drops. H-D Collections is a thoughtfully crafted grouping of lifestyle apparel lines for adventurous souls, each born from Harley Davidson’s rich heritage at the epicenter of motorcycle culture. Available exclusively online at hdcollections.com.
I had the privilege of creating the Sizzle video, showcasing and promoting the remarkable work made by the team on the e-commerce.
My primary goal was to generate excitement and curiosity among viewers, driving them to the site to learn more about H-D Collections and witness the modern site of this storied brand.