Develop a meaningful and engaging promotional activity for Coca-Cola and McDonald’s, for the European market, designing the most effective messages and visual key elements that will drive economical results by inspiring and engaging the customer.
Promotional activity that offers all the data that travelers need in every country of Europe. Each person who buys a meal in McDonald's will get a wifi pocket device with free data to navigate. It's rechargeable in every country of Europe.
identity / brand development / campaign
After a deep research understanding the market, audience, expectations and needs, the campaign focused in traveleres because they are one of the biggest crowds that goes to McDonald's in Europe. The aim was to make McDonald's a -Landing Place-